The noted moral philosopher Rush Limbaugh is hemorrhaging advertisers in some markets in response to his misogynistic comments directed at a Georgetown student. Yesterday on New York’s WABC, Limbaugh lost 90% of his advertisers forcing the station to fill the time normally allocated for ads with 77 unpaid public service announcements and a significant portion of dead airtime. According to Media Matters:
- A total of 86 ads aired during WABC’s broadcast of The Rush Limbaugh Show today
- 77 of those ads were public service announcements donated free of charge by the Ad Council
- Of the nine paid spots that ran, seven were from companies that have said they have taken steps to ensure their ads no longer air during the program
- WABC’s online feed included about 5:33 of dead air when ads would normally have run.